#BEST_OUTFIT

Check the perfect outfit
for the weather at a glance!

Turn on your phone, open OOTC, then choose the perfect outfit
for your outing.

#CITY

OOTC recommends outfits tailored to the exact weather at your destination.

Check conditions not only in your current city, but also in locations farther away.

#OUT_OF_ HOURS

We focus on the hours you’ll actually be outdoors — not the entire day — to recommend what to wear.

After all, it’s frustrating to carry a full-size umbrella only for it to rain while you’re indoors.

Press the button in the bottom sheet, then feel free to set your outing time.

#HOURLY

Stay informed with both the overall weather for the day and detailed hourly conditions.

• The overall forecast highlights the most critical moment during your outing (based on seasonal context and expected precipitation) so you can quickly grasp what matters most.
• Hourly forecasts present key conditions in sequence — weather, precipitation probability, rainfall, and temperature.

Hourly weather plays a key role in deciding whether to bring an umbrella.

If a full-size umbrella appears during your outing hours, be sure to take one with you.

#LOOKBOOK

Weather meets a lookbook shaped by your personal style.

We map the outfits you actually wear to the temperatures they’re best suited for.

Build outfits by scrolling through tops and bottoms, then select a color to complete the look.

To promote OOTC, I explored a social media campaign built around seasonal and temperature-based lookbooks.

While it didn’t achieve broad reach, it became an opportunity to rethink what “promotion” means — especially prior to establishing a clear brand concept.